RK Industries
One Website.
120+ pages.
Seven Business Units.
Turning 7 websites into 1.
RK Industries is a leader in fabrication, manufacturing & construction.
Despite existing under one brand, each business unit had its own website. This meant 7 different websites to look through, creating a disjointed experience for potential customers and employees.
That’s where I came in.
The key to success:
Site navigation.
Rather than just list each business unit, I created a site navigation that focuses on the solutions customers are seeking. It simplified the user experience by showing customers exactly which unit they could work with.
Working with their internal marketing team, I met with the president of each business unit to find the story behind them & how they connected to the overall RK brand.
In the end, I brought all their work into one cohesive site with a consistent voice, defined core values, and an elevated recruitment initiative.
This resulted in the largest website I have worked on, with over 120 pages of content.
